Reverse Logistics in Sustainable Supply Chain and Performance of Horticultural Sector in Kenya

Reverse logistics is one of the essential sustainable supply chain practices that has been applauded for its ability to promote sustainability and enhance firm performance. This paper sought assess influence reverse as aspects on performance horticultural industry in Kenya. The also seeks evaluate moderating effect value addition relationship between study adopted a descriptive research design while target population was 289 firms A simple random sampling used whereby 259 were included study. Questionnaire collect data analysed through mixed analysis where both qualitative quantitative techniques used. Inferential establish variables. presented form tables figures. found positive Horticultural Industry It established significantly moderated recommends management companies should embrace way saving costs, promoting customer satisfaction enhancing